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Social Media Marketing in Odoo

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ERP

𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻

Odoo’s Social Marketing module empowers businesses to manage and automate their social media presence efficiently. It enables content marketers to create, schedule, and analyze social media posts across multiple platforms, including 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸, 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺, 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻, 𝗧𝘄𝗶𝘁𝘁𝗲𝗿, 𝗮𝗻𝗱 𝗬𝗼𝘂𝗧𝘂𝗯𝗲. With a centralized dashboard, businesses can track engagement, measure content effectiveness, and interact with their audience seamlessly.

𝗡𝗼𝘁𝗲: Odoo Social Marketing is designed 𝗳𝗼𝗿 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀 and does not support the addition of personal profiles as streams.

𝗢𝗱𝗼𝗼 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗺𝗼𝗱𝘂𝗹𝗲 - 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄

View every social media account - and its content - on Single Dashboard

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Plan, Monitor, and Analyze your Social Media Business Accounts in one place

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  • 𝗟𝗲𝗮𝘃𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀, 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁 𝘄𝗶𝘁𝗵 𝗽𝗼𝘀𝘁𝘀, 𝗼𝗿 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝗲𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗳𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀, 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗷𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝗱𝗼𝘇𝗲𝗻𝘀 𝗼𝗳 𝗱𝗶𝘀𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀.

 

  • 𝗙𝗶𝗻𝗱 𝗻𝗲𝘄 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗸𝗲𝗲𝗽 𝘂𝘀𝗲𝗿𝘀’ 𝗲𝗻𝗴𝗮𝗴𝗲𝗱.

 

  • 𝗕𝗲𝗶𝗻𝗴 𝗽𝗿𝗲𝘀𝗲𝗻𝘁 𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝘀 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀, 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝘆𝗼𝘂 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀, 𝗯𝗼𝗼𝘀𝘁𝘀 𝗹𝗲𝗮𝗱𝘀, 𝗮𝗻𝗱 𝗶𝗻𝗰𝗼𝗺𝗲. 𝗜𝘁 𝗰𝗮𝗻 𝗮𝗹𝘀𝗼 𝗽𝗿𝗼𝘃𝗶𝗱𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗮𝗻𝗱 𝗵𝗲𝗹𝗽 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗻𝗲𝘄𝘀 𝗮𝗻𝗱 𝗺𝗲𝘀𝘀𝗮𝗴𝗲𝘀.

𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗿𝗲𝗮𝗺𝘀 𝗶𝗻 𝗢𝗱𝗼𝗼

To add a business account as a stream, navigate to the Social Marketing app and click Add a Stream. This action opens a pop-up window where you can link a new business account from:

  • 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸
  • 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺
  • 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻
  • 𝗧𝘄𝗶𝘁𝘁𝗲𝗿
  • 𝗬𝗼𝘂𝗧𝘂𝗯𝗲
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Once you select a platform, Odoo redirects you to the respective social media authorization page. After granting permission, Odoo automatically integrates the account into the 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱, displaying posts and engagement metrics in a new column. You can add multiple streams at any time to enhance monitoring and engagement.

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𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗮𝗴𝗲

Another way to connect social media accounts to Odoo is through the 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗻𝗳𝗶𝗴𝘂𝗿𝗮𝘁𝗶𝗼𝗻 𝗣𝗮𝗴𝗲:

  • Navigate to 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗽𝗽 → 𝗖𝗼𝗻𝗳𝗶𝗴𝘂𝗿𝗮𝘁𝗶𝗼𝗻 → 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮.

 

  • Here, you’ll find a list of all available platforms, each with a “𝗟𝗶𝗻𝗸 𝗔𝗰𝗰𝗼𝘂𝗻𝘁” button.

 

  • Select the desired platform (Facebook, Instagram, LinkedIn, Twitter, YouTube, or Push Notifications) and authorize access.
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𝗦𝗼𝗰𝗶𝗮𝗹 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 𝗣𝗮𝗴𝗲

To view all Social Media accounts linked to your Odoo database:

  • Go to 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗽𝗽 → 𝗖𝗼𝗻𝗳𝗶𝗴𝘂𝗿𝗮𝘁𝗶𝗼𝗻 → 𝗦𝗼𝗰𝗶𝗮𝗹 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀.

 

  • This page displays essential details such as:
    • 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗡𝗮𝗺𝗲 & 𝗛𝗮𝗻𝗱𝗹𝗲
    • 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺
    • 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻
    • 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝗖𝗼𝗺𝗽𝗮𝗻𝘆

 

  • To modify an account, select it from the list and update the necessary details.
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𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝘁𝗿𝗲𝗮𝗺𝘀 𝗣𝗮𝗴𝗲

For a consolidated view of all social streams:

  • Navigate to 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗽𝗽 → 𝗖𝗼𝗻𝗳𝗶𝗴𝘂𝗿𝗮𝘁𝗶𝗼𝗻 → 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝘁𝗿𝗲𝗮𝗺𝘀.

 

  • Here, streams are categorized by:
    • 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺
    • 𝗦𝘁𝗿𝗲𝗮𝗺 𝗧𝗶𝘁𝗹𝗲
    • 𝗦𝘁𝗿𝗲𝗮𝗺 𝗧𝘆𝗽𝗲 (e.g., Posts, Keywords, etc.)
    • 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 & 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲𝗱 𝗖𝗼𝗺𝗽𝗮𝗻𝘆

 

  • Click on any stream to modify its settings.

𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝗩𝗶𝘀𝗶𝘁𝗼𝗿𝘀

Odoo’s Social Marketing module also provides insights into our account visitors:

  • Go to 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗽𝗽 → 𝗩𝗶𝘀𝗶𝘁𝗼𝗿𝘀 to access a 𝗸𝗮𝗻𝗯𝗮𝗻 𝘃𝗶𝗲𝘄 displaying visitor details.

 

  • If visitor information is already stored in the database, businesses can directly send Emails or SMS.

 

  • Visitor data can be analyzed using list or graph views for better insights.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀 𝗼𝗳 𝗢𝗱𝗼𝗼 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴

✅ Centralized Social Media Management – Manage Facebook, Instagram, LinkedIn, Twitter, and YouTube from one platform.

✅ Content Scheduling & Automation – Plan and schedule posts in advance to maintain a consistent online presence.

✅ Real-time Engagement – Interact directly with your audience, respond to messages, and track conversations.

✅ Performance Analytics – Monitor engagement, track post performance, and optimize marketing strategies.

✅ Multi-Channel Marketing – Integrate social media campaigns with email and push notifications for better reach.

✅ Website Visitor Tracking – Gain insights into visitor behavior and convert them into potential leads.

✅ Seamless Odoo Integration – Connect with CRM, Sales, and Marketing modules for a unified business strategy.

With Odoo Social Marketing, businesses can streamline their social media efforts, improve engagement, and drive growth effortlessly.

𝗘𝗻𝗵𝗮𝗻𝗰𝗲 𝗬𝗼𝘂𝗿 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘄𝗶𝘁𝗵 𝗢𝗱𝗼𝗼

In today’s digital world, having a strong social media presence is no longer optional—it’s essential. Odoo Social Marketing provides businesses with a seamless, all-in-one platform to manage social media accounts, schedule posts, engage with customers, and analyze performance effortlessly. By integrating social media with other business operations, Odoo empowers companies to build lasting relationships, drive engagement, and maximize their online reach.

Whether you’re a startup looking to grow or an established business aiming to enhance your digital strategy, Odoo Social Marketing equips you with the tools you need to stay ahead in the competitive digital landscape. Embrace the power of social media and take your business to new heights today!

Read More - Odoo Social Marketing

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