Boosting Retail & Wholesale Sales with Business Promotions

Boosting Retail & Wholesale Sales with Business Promotions in Odoo

Arun Vasudevan
February 3, 2025
5:56 am

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Business Promotion in Odoo

Odoo facilitates the sales promotions in Sales, Website(e-commerce) and POS modules. In order to attract customers to sales promotions helps to incentivize purchases. Let’s discuss the setting up and managing promotions in Odoo.

Key Features of Business Promotions in Odoo

Odoo provides different types of promotion strategies, which are listed below:

Coupons- Create unique discount codes for checkout with fixed amount, percentage-based, or free shipping options.
Loyalty cards- Customers earn points based on purchases, which can be redeemed for discounts, free products, or special offers, with Odoo automatically calculating points based on rules and linking loyalty cards to customer profiles for better engagement.
Promotions- Promotions in Odoo can offer fixed amount, percentage-based, or free shipping discounts, applying automatically based on set rules to specific items, categories, or customer groups.
Discount code- Discount codes in Odoo can offer a fixed amount, percentage-based, or free shipping discounts, with options to set expiration dates, usage limits, and product/category restrictions, while allowing manual or automatic application.
Buy X get Y- Odoo applies the promotion when conditions are met, allowing you to define specific products, quantities, discount types, and set expiration dates.
Next Order coupons- Odoo can generate next order coupons based on set conditions, offering fixed amount, percentage-based, or free shipping discounts, with rules for minimum purchase amounts, product restrictions, customer-specific usage, and a validity period to encourage prompt use.
Gift cards & e-wallets- Customers can purchase and redeem gift cards for future transactions, store funds in a virtual wallet for multiple purchases, use customizable or predefined gift card values, apply them for partial or full payments, set expiration periods for balances, and manage gift cards and e-wallets via the customer portal or POS.

Why Use Odoo Promotions?

Increase Sales – Attracting customers.
Customer Loyalty – Special promotions for regular customer.
Targeting new customer – Reaching new customers.

How to configure Promotions in Odoo?

To get started with promotions in Odoo, simply navigate to Sales → Configuration → Settings and enable discounts, promotions, loyalty, and gift cards from the Pricing tab. This configuration allows you to start leveraging Odoo’s powerful promotion features to drive sales and enhance customer satisfaction. By utilizing Odoo’s promotion tools, you can create tailored offers, boost your revenue, and build lasting customer relationships all from one easy-to-use platform.

Discount & Loyalty | Gift cards & eWallet

Once enabled the necessary settings in Odoo, we can easily access and manage all promotion features directly from the Products menu in the Sales module. This streamlined process allows us to quickly create and configure promotions, manage discounts, and enhance your sales strategies all from one convenient location. Whether you’re setting up coupons, loyalty cards, or targeted promotions, the Products menu gives you full control over your promotional campaigns to drive more sales and boost customer engagement..

Set Up Promotion Sale in Odoo

Setting up promotions in Odoo is a simple yet effective way to drive sales and customer engagement.

Promotion Name & Currency: First, give your promotion a unique name for easy identification. If your business operates in multiple currencies, you’ll also need to choose the appropriate currency and specify the pricelist, if applicable.
Define Promotion Dates: Set the start and end dates for the promotion. If you don’t set an end date, the promotion will run indefinitely. Odoo offers flexibility with promotions by allowing you to manage them either by date or by usage.
Usage Limits: Control how many times a promotion can be used by setting a usage limit, ensuring it aligns with your business strategy.
Target Specific Companies & Sales Channels: If your business has multiple companies, you can restrict the promotion to a specific company. Additionally, you can choose to limit the promotion to specific sales channels such as POS, Sales, or E-commerce, ensuring it reaches the right audience.

Promotion Rules

Next step is to set rules for this promotion, Odoo expertise in this segment by providing multiple fields for the conditional rules. We can tailor promotions to suit the business goals by setting specific criteria.

Minimum Purchase Requirements: Set a minimum purchase quantity or minimum purchase value that customers must meet to qualify for the promotion. This ensures that customers are incentivized to make purchases that benefit your business.
Targeted Product Selection: Specify which products, categories, or product tags are eligible for the promotion. If you leave these fields blank, the promotion will apply to all products, giving you flexibility in how you reach your customers.

Once we’ve defined these criteria, simply save settings and move on to the next step: defining the rewards for our promotion. By customizing promotions with these settings, Odoo allows you to create strategic offers that drive sales and enhance customer engagement, all while keeping the process simple and efficient. Once we’ve set up the criteria for promotion, the next step is to identify the rewards for our program. With Odoo, we can customize rewards to best suit business goals and attract more customers. Whether it’s offering discounts, free products, or free shipping, defining the right rewards ensures that your promotions drive value and enhance customer satisfaction. By clearly outlining the benefits, we can boost engagement, encourage repeat business, and increase sales.

Odoo offers unparalleled flexibility when it comes to defining rewards for your promotions. With a wide range of options available, you can craft promotions that stand out in the market.

Three different types of rewards to best suit your business needs

Free Product

In rewards once we select the “Free product” we can assign which has to be given free based on the purchase rule we set and we can always the choose the quantity of free products.

Discount

By this feature we can assign the reward as discount, here also we have the feature to provide the discounted percentage, with the maximum limit/cap.

We have feature to provide discount in three different ways:

To the order
To the cheapest product available in the order
To the specific product which is already assigned

Free Shipping

Next is free shipping reward which is provided by Odoo as another powerful feature in the promotions.We can set shipping cap to manage costs while providing customers with the perk of free delivery. This feature will sognificantly improve customer satisfaction and loyalty, encouraging repeated purchases and boosting the business.

Promotions In POS

Our latest promotion is now live in Sales, and we’ve set up all the best features to drive business growth. Take advantage of this exciting promotion and see how Odoo’s innovative features can transform your business for the better.